"Optimizing the Mix of Joint Advertising Versus Brand-Specific Advertising" -- Authored by Brockett, Cooper, Golden, and Kwinn -- Paper, Correspondence, and Referee Reports --, 2004
File — Box: 10D, Folder: 29
Subseries Description
From the Sub-Series:
Subseries 3 is housed in 6 boxes, numbers 10A through 10F. It contains articles, re-prints, and drafts authored or co-authored by William Cooper. These materials comprise a separate subseries because they were processed at a later date than the rest of the publications. In addition to the papers, folders often contain research and correspondence.
Dates
- Creation: 2004
Creator
- From the Collection: Cooper, William W. (William Wager), 1914-2012 (Person)
Restrictions
Records that contain personally identifiable information will be closed to protect individual privacy. This includes student materials from series 7 and proposals from series 4.
Extent
From the Series: 15.0 Linear feet
Language
From the Collection: English
Repository Details
Part of the Carnegie Mellon University Archives Repository