CAC Directory, 1970

The bulk of the Admissions Office records date from William F. Elliott's time as Vice Provost (later vice president) of Enrollment (from 1973 onwards). The core of the collection is comprised of Annual Reports (1940-1973), and of Marketing Action Plans (1975-1993), which contain comprehensive data about applicants and programs, and well as strategy statements. Closely related are standalone reports of studies on applicants and non-applicants.

A substantial part of the collection is constituted by publications and promotional items aimed at prospective students and their parents. In addition to general view books, catalogs and leaflets, the Admissions Office produced brochures addressing specific topics such as financial aid, individual schools and degree programs, and opportunities for minority students.

The collection also contains datasets on applicants, inter-office correspondence and memoranda, templates of letters to students, general research articles on academic marketing, and some material related to the Carnegie Mellon Admission Council (CMAC).