Toward a Theory of College Selection: a Model of College Search and Choice Behavior by Randall G. Chapman -- Annotated, 1985

This series consists primarily of yearly volumes detailing the Admissions Office’s strategic marketing plan, spearheaded by William Elliott from 1975 onwards. Volumes contain, amongst other things: inquiry and applicants statistics, information about publications and programs, and strategy statements on financial aid and on the recruitment of minorities and fine art students. The volumes, arranged chronologically, are interfiled with loose leaves initially contained inside them. From 1987 yearly “Admissions News clips” are also available. Those contain the national press coverage of relevant issues, such as demographics, admissions, minorities, standardized tests, cost, or curriculum. Also included are general research materials on academic marketing, mostly by people outside Carnegie Mellon.