1989 Marketing Action Plan -- "1989 Strategies Follow-up" -- Correspondence and notes, July 27- August 4, 1988
Scope and Contents note
This series consists primarily of yearly volumes detailing the Admissions Office’s strategic marketing plan, spearheaded by William Elliott from 1975 onwards. Volumes contain, amongst other things: inquiry and applicants statistics, information about publications and programs, and strategy statements on financial aid and on the recruitment of minorities and fine art students. The volumes, arranged chronologically, are interfiled with loose leaves initially contained inside them. From 1987 yearly “Admissions News clips” are also available. Those contain the national press coverage of relevant issues, such as demographics, admissions, minorities, standardized tests, cost, or curriculum. Also included are general research materials on academic marketing, mostly by people outside Carnegie Mellon.
Dates
- Creation: July 27- August 4, 1988
Conditions Governing Access
This collection is open with some restrictions. Administrative records are closed for 20 years after their date of creation. Some additional material is closed due to the presence of student information.
Extent
From the Series: 1.0 Linear feet
Language
From the Collection: English
Repository Details
Part of the Carnegie Mellon University Archives Repository